This Wikibook has been established to develop a branding process for a small private university's media department . An on-line community will brainstorm and develop ideas related to this process.
It's necessary to agree on a definition for branding and that branding is not optional.
Are there unique branding requirements for a small private university’s media program?
This discussion is for faculty, students, alumni, administrators, professional advisors and everyone involved with the media department's curriculum.