Branding a University Media Department/What are the immediate obstacle to a media department's branding process?

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Here are a few obstacles to start with:

  • Time,
  • Energy
  • Budget

Here are a few ways to overcome these obstacles:

  • Creative imagination.
  • Discontinue less productive activities including anything not vital for success.

These are motivations to refine a clear brand:

  • Schools can't recruit without a clear brand.
  • A brand's vision, mission and niche description should define all other activities. If it doesn't fit the brand, don't do it.