Handbook of Management Scales/Reliable and financially strong company
Reliable and financially strong company (AVE = 0.66; CR = 0.89)
Based on a comprehensive scale development and validation procedure, the authors find support for a five-dimensional scale to measure customer-based corporate reputation of a service firm: customer orientation, good employer, reliable and financially strong company, product and service quality, and social and environmental responsibility.
A reliable and financially strong company relates to the customers’ perceptions of the company’s competence, solidity, and profitability and of the firm’s vision and investment potential.
- Tends to outperform competitors. (0.78)
- Seems to recognize and take advantage of market opportunities. (0.75)
- Looks like it has strong prospects for future growth. (0.68)
- Looks like it would be a good investment. (0.59)
- Appears to make financially sound decisions. (0.59)
- Is doing well financially. (0.63)
- Seems to have a clear vision of its future. (0.58)
Some items (1, 2, 3, 4, 7) were adapted from a scale by Fombrun et al. (2000). The last item does not really seem to fit. It is, in general, difficult to measure constructs related to financial performance; see comments in comparative organizational performance.