Handbook of Management Scales/Good employer
Good employer (AVE = 0.66; CR = 0.90)
Based on a comprehensive scale development and validation procedure, the authors find support for a five-dimensional scale to measure customer-based corporate reputation of a service firm: customer orientation, good employer, reliable and financially strong company, product and service quality, and social and environmental responsibility.
A good employer relates to the customers’ perceptions as to how the company treats employees and that the company is well-managed and has competent employees.
- Looks like a good company to work for. (0.71)
- Seems to treat its people well. (0.70)
- Seems to have excellent leadership. (0.67)
- Has management who seems to pay attention to the needs of its employees. (0.66)
- Seems to have good employees. (0.65)
- Seems to maintain high standards in the way that it treats people. (0.63)
- Seems to be well-managed. (0.59)
Some items (1, 3, 5, 6, 7) were adapted from a scale by Fombrun et al. (2000). Item 5 seems to measure if the employees are good rather than the employer. The wording of item 7 seems to be too general.