Handbook of Management Scales/Relational commitment
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Relational commitment (alpha = 0.781; composite reliability = 0.806; AVE = 0.51)[edit | edit source]
Items[edit | edit source]
- We have a long term commitment to the relationship.
- We view the relationship with the service provider as a partnership.
- Our senior management seeks to develop a positive relationship with the provider and their management team.
- Both risks and rewards are shared with the external provider.
- We make investments that are unique to our relationship with the provider.
Source[edit | edit source]
Related Scales[edit | edit source]
Relational commitment (alpha = 0.86)[edit | edit source]
Description[edit | edit source]
To measure the construct, the authors relied on scale items previously used by Cullen et al. (1995), Kale et al. (2000), McEvily & Marcus (2005), and Sarkar et al. (2001).
Definition[edit | edit source]
Relational commitment captures the partners’ intent to establish enduring, reciprocal obligations in their alliance (Madhok, 1995).
Items[edit | edit source]
In this alliance, the firm and its partner:
- Invest the resources needed for maintaining alliance operations (e.g., dedicated and trained personnel, marketing funds, engineering resources). (0.83)
- Receive support for this alliance from their respective corporate management. (0.83)
- Regularly share and exchange information. (0.85)
- Have effective conflict resolution mechanisms (e.g., identifying problems, escalating, intervening, communicating, and jointly solving problems to overcome disagreements). (0.84)
Source[edit | edit source]
Related Scales[edit | edit source]
- See above