Handbook of Management Scales/Relational embeddedness

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Relational embeddedness (alpha = 0.90)[edit | edit source]

Description[edit | edit source]

To measure the construct, the authors relied on scale items previously used by Kale et al. (2000), and McEvily & Marcus (2005).

Definition[edit | edit source]

Relational embeddedness defines the degree to which alliance relationships are driven by social attachment and interpersonal ties (Granovetter, 1985).

Items[edit | edit source]

In this alliance, employees from both firms:

  • Engage in joint field activities (e.g., trade shows, marketing campaigns, conferences, coordinated presale, training). (0.91)
  • Meet frequently to work together on joint activities. (0.93)
  • Have developed good interpersonal relationships (chemistry) that facilitate joint activities. (0.90)

Source[edit | edit source]

Comments[edit | edit source]

All items contain the words "joint activities", indicating that embeddedness is closely defined by this aspect. However, this term seems to be vague, as the very different examples in the first item demonstrate.

Related Scales[edit | edit source]