Communication Theory

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For information about electronic data communication, see
Communication Systems
If you have questions related to communication theory, ask at the Q&A.

This book is an introduction to communication theory — the theory of how humans share, encode, and decode what they know, what they need, and what they expect from each other.

Contents[edit]

  1. Perspectives on Theory
    1. Introduction: An overview of theory in communication study
  2. Theorists and Approaches to Communication
    1. Uncertainty Reduction: Charles Berger, Richard Calabrese
    2. Propaganda and the Public: Walter Lippmann, Harold D. Lasswell, Edward Bernays, and Jacques Ellul
    3. Uses and Gratifications: Herzog, Katz, and friends
    4. The Frankfurt School: Max Horkheimer and Theodor Adorno
    5. Communicative Action: Habermas Commentary
    6. Semiotics and Myth: Roland Barthes
    7. Orality and Literacy: Walter Ong
    8. Diffusion of Innovations: Gabriel Tarde, Everett Rogers
    9. Social Systems: Niklas Luhmann
    10. Network Society: Manuel Castells
    11. Nonverbal Communication