Handbook of Management Scales/Relational commitment

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Relational commitment (alpha = 0.781; composite reliability = 0.806; AVE = 0.51)[edit]

Items[edit]

  • We have a long term commitment to the relationship.
  • We view the relationship with the service provider as a partnership.
  • Our senior management seeks to develop a positive relationship with the provider and their management team.
  • Both risks and rewards are shared with the external provider.
  • We make investments that are unique to our relationship with the provider.

Source[edit]

Related Scales[edit]

Relational commitment (alpha = 0.86)[edit]

Description[edit]

To measure the construct, the authors relied on scale items previously used by Cullen et al. (1995), Kale et al. (2000), McEvily & Marcus (2005), and Sarkar et al. (2001).

Definition[edit]

Relational commitment captures the partners’ intent to establish enduring, reciprocal obligations in their alliance (Madhok, 1995).

Items[edit]

In this alliance, the firm and its partner:

  • Invest the resources needed for maintaining alliance operations (e.g., dedicated and trained personnel, marketing funds, engineering resources). (0.83)
  • Receive support for this alliance from their respective corporate management. (0.83)
  • Regularly share and exchange information. (0.85)
  • Have effective conflict resolution mechanisms (e.g., identifying problems, escalating, intervening, communicating, and jointly solving problems to overcome disagreements). (0.84)

Source[edit]

Related Scales[edit]

  • See above