Business Strategy

From Wikibooks, open books for an open world
Jump to: navigation, search
Business Strategy Cover.png


Business (or Strategic) management is the art, science, and craft of formulating, implementing and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives. It is the process of specifying the organization's mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement the policies and plans, projects and programs. Strategic management seeks to coordinate and integrate the activities of the various functional areas of a business in order to achieve long-term organizational objectives. A balanced scorecard is often used to evaluate the overall performance of the business and its progress towards objectives.

Strategic management is the highest level of managerial activity. Strategies are typically planned, crafted or guided by the Chief Executive Officer, approved or authorized by the Board of directors, and then implemented under the supervision of the organization's top management team or senior executives. Strategic management provides overall direction to the enterprise and is closely related to the field of Organization Studies. In the field of business administration it is useful to talk about "strategic alignment" between the organization and its environment or "strategic consistency". According to Arieu (2007), "there is strategic consistency when the actions of an organization are consistent with the expectations of management, and these in turn are with the market and the context."

Before reading the rest, it is recommended that An Overview of Strategic Planning be read.

General Business Management[edit]

  1. The Three Processes of Strategy
  2. Approaches to Strategic Management
  3. History of Business Management until the 1970s
  4. The Japanese Challenge
  5. Gaining Competitive Advantage
  6. Strategic Change in the 1990s
  7. Information- and Technology-Driven Strategy
  8. The Psychology of Business Management
  9. Failure of Strategy
  10. Limitations of Business Management

Business Planning[edit]

  1. Business Plans
  2. Marketing Plans and Strategies



The content of this Wikibook was originally found on Wikipedia, but moved due to various requests and because Wikibooks is a better location for the information. Theunixgeek (talk) 20:45, 25 February 2009 (UTC)