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- Don't focus on cars.
- Do broaden transport options.
- Don't focus on photos of transport museums.
- Do draw on the variety of non-car modes of transport throughout history using images of them in active use.
- Don't focus on freight transport.
- Do focus on passenger transport.
- Don't focus on military transport.
- Don't exclude model transport toys on a strict definition of transport.
- Do include fun such as model transport hobbies.
- Don't rule out defunct modes of transport such as airships as they are still inspiring and interesting.