Sport Innovation/TI Network/Week 1

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Week 1


Questionnaire developed and distributed to 6 Bond University Baseball Team Student-Athletes. The initial questionnaire was focused towards unpaid amateur athletes where athletics was second priority to academics. The questions posed to this demographic were based around their use of other social networks, past and current sporting history and general questions regarding their view towards as an advantageous resource for developing and assisting athletes' advancement in their desired sport. Areas such as payment, accessibility, renumeration, participation, opportunities and personal background were also discussed.

Student-Athlete Questionnaire

Q.1 How long have you participated in amateur sports?


Q.2 Have you ever received compensation for your participation in amateur sports?

a) Yes b) No

Q.3 Would you find an online recruitment website for athletes beneficial?

a) Yes b) No

Q.4 According to you, how accessible are professional sporting opportunities for amateur athletes. Rate from 1-5, 1 being low 5 being high.

1 2 3 4 5

Q.5 At the age of 16, would you find an online guidance tool beneficial to help pursue career in sports professionally?

a) Yes b) No

Q.6 Would you pay 20 dollars to sign up for an online recruitment website?

a) Yes b) No

Q.7 Would a 15 day trial period to assess the functionality of the website affect your decision to sign on?

a) Yes b) No

Q.8 On a scale of 1-5, how comfortable would you be playing sports professionally overseas? 1 being not comfortable, 5 being very comfortable.

1 2 3 4 5

Q.9 How of often do you visit and contribute to social media websites (facebook,twitter,etc)?


2-3 times a day



Q.10 Are you currently registered to an online recruitment website?

a) Yes b) No

Q.11 If yes, how often do you check and update your portfolio?





Q.12 Did you ever attempt to take up sports professionally?

a) Yes b) No

Q.13 If yes, what were the main obstacles that you faced?


Q.14 Would you actively make changes to your profile based on updates and suggestions provided by a website to enhance your portfolio?

a) Yes b) No

Q.15 According to you, on a scale of 1-5, 1 being low and 5 being high, how effective are online recruitment websites?

1 2 3 4 5


Administered 6 face to face interviews to Bond University Baseball Team Student-Athletes. The following are some of the key responses:

- 83% of Student-Athletes have actively competed in sports for 15+ years.

- 66% of Student-Athletes have not received compensation for participating in amateur sports.

- 66% of Student-Athetes felt there is low level of accessibility to professional sporting opportunities for amateur athletes.

- 100% of Student-Athletes felt that an online guidance tool would have been beneficial to help them pursue a career in sports.

- 50% of Student-Athletes would agree to pay $20 to sign up to an online recruitment service for sports.

- 83% of Student-Athletes felt a 15 day trial period would positively affect their decision to sign up.

- 83% of Student-Athletes would be highly comfortable with playing sports professionally overseas.

- 83% of Student-Athletes contribute to social media websites 2-3 times a day.

- 66% of Student-Athletes are currently registered to online recruiting websites. Majority of them check and update their profiles on a weekly basis.

- 100% of Student-Athletes would actively make changes to their profile based on updates and suggestions provided by the Team.

- 83% of Student-Athletes believe that online recruitment websites are highly effective.


From the interviews conducted and after analyzing the questionnaire data, the following conclusions can be drawn:

- There is an apparent need expressed for an online recruitment platform for amateur athletes.

- The $20 sign up fee is not supported by the majority, and so changes need to be implemented in order to figure out a more compatible sign up fee.

- Even though a 15 day free trial period was well appreciated, a longer trial period may help gain majority adoption of the $20 sign up fee initially proposed.

Week 2 Customer Discovery Activities and Results

Week 2