Sport Innovation/AFL Bid/AFL Criteria/ Launch of the logo, mascot and colours/Tasks and Phases Involved
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After establishing a financial supportive base and facilities, the next phase of the project involved creating a brand and identity for the AFL club. The main tasks within this phase was to define the name, colours, jumpers logos and values of the club, and to do this through engaging the community. The main tasks in particular involved launching a Gold Coast Football Club (GCFC) brand strategy, as well as developing and then launching a logo, a mascot and team colours.