Branding a University Media Department/General Structure and sequence for development of a brand (JH)

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  1. Brainstorm with an all encompassing, large group.
  2. Research, Build, Edit Test in small groups.
  3. Present and Adapt Test back in the large group.
  4. Research, Build, Edit Implement Larger Campaign = Large Groups
  5. Present and Adapt Test = Large Group
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