Handbook of Management Scales/Purchase intention

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Purchase intention (alpha = 0.80)[edit]

Items[edit]

A three-item, seven-point scale was used to measure purchase intention:

  • how positive or negative is your judgment of the product?
  • how interesting do you find the product?
  • how likely is it that you will buy the product within half a year from now?

Source[edit]

  • Saaksjarvi/Morel (2010): The Development of a Scale to Measure Consumer Doubt Toward New Products. European Journal of Innovation Management, Vol. 13, No. 3, pp. ???-???.