Handbook of Management Scales/Consumer ethnocentrism

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Consumer ethnocentrism (CR = 0.74)[edit]

Description[edit]

Much effort has been invested in ensuring validity, reliability, and cross-cultural measurement equivalence of a new personal cultural orientations scale. Consumer ethnocentrism and consumer innovativeness for ensuring nomological validity of this scale.

Items[edit]

  • We should not buy foreign products, because it hurts our economy. (0.77)
  • Only products that are unavailable in our country should be imported. (0.75)
  • Purchasing foreign products allows other countries to get rich off of us. (0.73)
  • It may cost me in the long run but I support my own country’s products. (0.68)

Source[edit]