Handbook of Management Scales/Competitive intensity

From Wikibooks, open books for an open world

< Handbook of Management Scales

Unreviewed changes are displayed on this page

This page may need to be reviewed for quality.

Jump to: navigation, search

Contents

1 Competitive intensity (alpha = 0.88/0.78)

Competitive intensity (alpha = 0.88/0.78) [edit]

Description [edit]

The authors examined the validity of the measure in a two-step approach recommended by Anderson and Gerbing (1988).

Items [edit]

Few--many competitors
Weak--strong competition
Few--many competing products

Source [edit]

Atuahene-Gima/Li (2002): When does trust matter? Antecedents and contingent effects of supervisee trust on performance in selling new products in China and the United States. Journal of Marketing, Vol. 66, No. 3, pp. 61-81.

Retrieved from "http://en.wikibooks.org/w/index.php?title=Handbook_of_Management_Scales/Competitive_intensity&oldid=1934841"

Handbook of Management Scales