Handbook of Management Scales/Competitive intensity

From Wikibooks, open books for an open world
< Handbook of Management Scales
Jump to: navigation, search

Competitive intensity (alpha = 0.88/0.78)[edit]

Description[edit]

The authors examined the validity of the measure in a two-step approach recommended by Anderson and Gerbing (1988).

Items[edit]

  • Few--many competitors
  • Weak--strong competition
  • Few--many competing products

Source[edit]