Branding a University Media Department/A General Structure and sequence for development of a brand (JH)
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- A General Structure for the Branding Process (JH)
- Brainstorm with an all encompassing, large group.
- Research, build, edit and test in small groups.
- Present and adapt test back in the large group.
- Research, build, edit Implement the larger campaign = Large Groups
- Present, adapt and test = Large Group