Branding a University Media Department/A General Structure and sequence for development of a brand (JH)

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A General Structure for the Branding Process (JH)
  1. Brainstorm with an all encompassing, large group.
  2. Research, build, edit and test in small groups.
  3. Present and adapt test back in the large group.
  4. Research, build, edit Implement the larger campaign = Large Groups
  5. Present, adapt and test = Large Group