Radio and Television/Standards

Content Standards

Domain – Safety

Students establish safety procedures for a hazard free work environment.

RTVI-1.1

Demonstrate general safety rules for equipment operation and lab use

RTVI-1.2

Perform safe practices when operating equipment

RTVI-1.3

Demonstrate proper equipment storage for safe transportation

RTVI-1.4

Use standard safety practices for all classroom laboratory and field investigations

RTVI-1.5

Display appropriate behaviors and actions in the classroom/lab environment

RTVI-1.6

Safely and properly handle equipment

Domain – Writing/Scripting

Students create scripts to demonstrate an understanding of the scripting process.

RTVI-2.1

Identify and describe stages of the scripting process

RTVI-2.2

Construct scripts using established formats

RTVI-2.3

Define terminology used in broadcast script writing

RTVI-2.4

produces technical writing that reports technical information and/or conveys ideas clearly, logically, and purposefully to a particular audience, the student

Domain – Equipment Operation

Students operate industry-standard equipment to create professional productions.

RTVI-3.1

Demonstrate steps necessary to set-up, turn on, and operate equipment according to instructor’s directions

RTVI-3.2

Demonstrate proper camera movement

RTVI-3.3

Determine proper cables for set-up and operation of production equipment

RTVI-3.4

Explain camera functions and how electrical signals are converted into images on a screen

RTVI-3.5

Demonstrate different editing methods, equipment, and techniques in the production of a story

RTVI-3.6

Demonstrate the use of a computer in broadcast/video production applications

RTVI-3.7

Demonstrate basic lighting techniques

RTVI-3.8

Demonstrate proper use of audio equipment to record quality audio track

Domain – Production Process

Students create audio and video projects to demonstrate an understanding of the production process.

RTVI-4.1

Apply concepts of stages of production

RTVI-4.2

Design audio projects incorporating professional audio principles

RTVI-4.3

Design video projects incorporating professional video principles

RTVI-4.4

Demonstrate mastery of aesthetics to include composition, coordination, balance, and color contrast

RTVI- 4.5

Demonstrate proper use and operation of studio equipment and production techniques while working as part of a production team

Domain – On-Air Talent/Programming

Students apply and adapt on-air techniques to produce a quality program.

RTVI-5.1

Demonstrate proficiency in on-air performance

RTVI-5.2

Apply and adapt programming elements using audience analysis

RTVI-5.3

Students integrate concepts of programming

RTVI-5.4

Demonstrate practices of delivery or performance while on-air

RTVI-5.5

Recommend technically acceptable visual components for on-air talent

Domain – Promotion and Sales

Students integrate knowledge of promotion and sales to support effective marketing.

RTVI-6.1

Evaluate industry marketing processes to demonstrate promotional principles

RTVI-6.2

Demonstrate industry sales principles

Domain – History

Students analyze inventions and technical and social developments that led to the creation of radio and television in a broadcast environment.

RTVI-7.1

Explain the development of the radio/television industry

RTVI-7.2

Explain the development of digital communications and entertainment media

RTVI-7.3

Identify the impact of communication history on today’s media

RTVI-7.4

Explain the recent technological developments and the future of telecommunications

RTVI-7.5

Explain recent programming developments and the future of telecommunications

Domain – Ethics and Law

Students evaluate the role of ethical decision-making as it relates to the industry.

RTVI-8.1

Identify and evaluate ethical issues

RTVI-8.2

Differentiate between commercial media products that are in the public domain and those that are protected under copyright laws

RTVI-8.3

investigate and demonstrate ethical use of equipment and storytelling through their productions

RTVI-8.4

Demonstrate ability to function as a team member

RTVI-8.5

Students apply knowledge of communication law to produce and broadcast legally

RTVI-8.6

Identify and evaluate communication law issues

RTVI-8.7

Apply communication law to broadcasts and projects

RTVI-8.8

Understand the importance of copyright laws and fair use exceptions of media reproduction, modification, distribution, public performance, and public display

RTVI-8.9

Compare intellectual property with various legal rights to protect creative content

Domain – Career Opportunities and Employment Skills

Students apply and adapt career resources to enhance career opportunities.

RTVI-9.1

Analyze careers available in digital communications and the entertainment media

RTVI-9.2

Investigate career opportunities offered by a technical school or college in digital communications and the entertainment media

RTVI-9.3

Construct a professional resume

RTVI-9.4

Produce a professional portfolio that demonstrates abilities

RTVI- 9.5

Students integrate use of terminology and understanding of organizational structure and interviewing principles to communicate clearly with other industry professionals

RTVI-9.6

Recognize and apply industry standard terminology

RTVI-9.7

Investigate the organizational structure of the industry

RTVI-9.8

Recognize and demonstrate preparation for and performance in professional interviews