ORCID Advocacy Toolkit/Audiences

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Who is your audience?[edit | edit source]

Are you promoting the benefits of ORCID to researchers or writing an elevator pitch to senior leadership?

The information you need will vary depending on your audience.

This section provides guidance based on the following audience types.

Researchers[edit | edit source]

Researchers can be divided both by subject / discipline and career stage -

The Researcher Audience section looks deeper into those profiles, at the differing messages and appropriate means of communication

Library Audience[edit | edit source]

Subject Librarians or Information Specialists[edit | edit source]

ORCID or Open Research Specialists[edit | edit source]

Institutional Colleagues (other)[edit | edit source]

Research Support[edit | edit source]

Policy Makers[edit | edit source]

Senior Leaders/Decision Makers[edit | edit source]

Technical/IT[edit | edit source]

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