Issues in Interdisciplinarity 2019-20/Power in Film Production

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Power dynamics between Director (Artist), Producer, Consumer


  • Artist - Art
  • Producer - Economics
  • Consumer - Sociology

Artist and the Studio[edit]

Conflict: artistic concept vs profitability

  • Artist also may create politically sensitive material - The Spook Who Sat By The Door (1973)
  • Experimental films are hardly profitable
    • Avant-Garde, Punk, Alternative cinema

Synergy: High profits allow artist to continue idea through sequels, more confidence in artist so more freedom is given

  • James Cameron's Titanic (1997) then Avatar (2008)

Artist and the Consumer[edit]

  • Conflict: Artist normally doesn't care about consumer
    • Artist may create something too “deep” for the crowd to perceive - experimental films
    • Punk films - aimed to enrage the audience / make the audience uncomfortable
  • Synergy: Both want a good quality film

The Studio and the Consumer[edit]

  • Conflict: Over-marketing / marketing in the wrong direction
    • Long Day's Journey Into Night (2018) by Bi Gan Synergy: Studio provides according to consumer trends and likes
  • Synergy: studio are trying to provide what the consumers like
    • Frozen 2 (2019) and other series movies
      • Marvel, DC, etc.