Issues in Interdisciplinarity/Imperialism in Brazil and the promotion of 'whitening'

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Imperialism can be defined as the expansion of power and control, traditionally over territories and people. Imperialism can also be viewed as cultural with the current expansion of western ideals through globalisation. Such expansions have historically been conducted by ‘westerners’ who exert their power and influence over ‘non westerners’, thus establishing certain ideals. The notion of a racial hierarchy and a ‘white ideal’ are such beliefs, that has had impacts on the perception of race in different countries. This chapter will analyse to what extent imperialism has resulted in the promotion of ‘whitening’ in Brazil. Several disciplines will be used to evaluate the claim, including; biology, economics, art and psychology among others (rewrite sentence). We will argue that the promotion of 'whitening' in Brazil has implemented racist ideals in the country, and that this is to a great extent a result of imperialism, through the colonial legacy and the globalisation of western ideals of beauty.