Ict@innovation: Free your IT Business in Africa/3-Test
Test Module 3
Question 1 : Why is it advisable that when embarking on any advocacy campaign you recognize and take into account government interest?
- Because government is generally against all forms of advocacy
- Because government has larger public interest to protect
- Because government takes delight in being consulted
- To avoid being seen as partisan
Question 2 : Why would a FOSS business want to brand its products or services?
- In order to compete favorably with proprietary software
- To be uniquely identified
- To increase FOSS visibility
- In order to demystify the notion that FOSS is often of poor
Question 3 : Which one of the following points within the executive level of Government is last point of intervention for advocacy mattes relating to halting the enactment of unwanted legislation?
Question 4 : What is the most important lesson from the Mozilla brand protection case study discussed in the manual?
- Brand protection is costly
- Branding is for big business
- Branding keeps others out of business
- Protecting brands through trademarks protects you from fake or inferior imitations
Question 5 : Which of the following possible FOSS advocacy issues presents a good argument and has a potential of attracting larger public interest and why?
- Compulsory FOSS applications in all public schools because it lowers costs of managing school IT by simply installing cost free software
- Compulsory FOSS applications in all public schools because FOSS is freely and readily available for download from the net
- Compulsory FOSS applications in all public schools because universal education for all depends on access to affordable learning opportunities
- Compulsory FOSS applications in all public schools because global trends suggest a movement towards FOSS use in public school.
Question 6 : Which of the following represents a major difference between community media and public broadcaster?
- Unlike Public Broadcaster, community media doesn’t charge or levy local people wishing to promote their services
- Unlike public broadcaster, community media is managed by people who are ill qualified
- Community media uses local language in a community led programming while public broadcaster uses official language in a centrally controlled programming
- Community media’s is more commitment to local development than public broadcaster
Question 7 : What is meant by Critical Mass?
Question 8 : Why is it so important to choose an individual or organization of good repute to lead an advocacy campaign?
- To give your cause more credibility
- To justify your actions
- To fend off opposing views
- To show you serious about your campaign
Question 9 : What is Branding?
Question 10 : If your advocacy strategy is to send a letter to a partner asking them to sign it along with you, why would you possibly do that?
- To see if they support your position
- To receive guarantees they will take account of their actions
- To promote transparency during campaign
- To improve information flow
Question 11 : What is attribution with regard to individual branding?
- The act of obtaining written permission by the trademark owner
- The requirement by copyright law to share proceeding with the developer of software
- The surrender of commercial rights by the developer of software
- A term in copyright law requiring one to acknowledge or credit the author of a work which is used or appears in another work
Question 12 : How is FOSS brand names protected?
- Through licenses such as GPL3
- By an online community surveillance scheme
- By placing product keys on application
- FOSS brands are never protected and are open for use by anyone
Question 13 : Why is creating Critical Mass seen as a particularly good strategy in creating FLOSS market?
- Because of the need to sustain and grow the FLOSS business
- To stem any attempts to isolate your business by rivals
- When you have a critical mass it means your business eventually stops advertising
- To force reluctant users to switch to your services/products
Question 14 : When building a network of partners for advocacy work it is advisable to first think about Internal Networking. Why is that important for small businesses?
- Internal networking always leads to credible contacts
- Internal networking depends on resource readily available to you to get information you need
- Because internal contacts are more royal and dependable
- Small business networks are restricted to people you already know
Question 15 : Internet based advocacy is becoming more and more popular, why?
- Communicating online is always cheaper than face to face communication or other forms of communication
- Important and educated audiences needed for advocacy has moved online
- Its more credible and fashionable
- Because of the availability of wide array of technology tools suited for advocacy work
Question 16 : Which one of the following reasons makes government a less likely target for FLOSS marketers
- Because Governments are less accountable
- Because of Governments struggle for transparency and wider access to services
- Because of governments sensitivity to piracy
- Because Governments are often the biggest ICT consumers
Question 17 : One way to create FLOSS market is by persuading existing ICT users. Which one of the following statements misrepresents the act of persuasion?
- Showing what others are doing
- Showing user generated views
- Showing frightening accounts of users of rival products, services
- Showing scarcity of goods or services
Question 18 : What do legislative advocacy initiatives ultimately try to achieve?
- Agitate public resentment against government
- Influence customer choices
- Resolve political differences
- Public policy change
Question 19 : What important function will a database serve in an online based advocacy campaign?
- Store partners contact addresses
- Store graphic posters of your messages
- Budgets of your advocacy campaign
- Letters and petitions of your campaign
Question 20 : When is sending letters most effective as a form of conveying your advocacy message
- When you want to inform and discuss advocacy issues with community members
- Whenever the issue is most sensitive
- When informing and inviting local representative or parliamentarians to a meeting
- When communicating with people you know very well
Question 21 : Which of the following statements is incorrect?
- Public Relations is the act of managing information flow between an organization and the public
- Appreciate the significance of PR in raising public awareness
- Learn how to use cost effective media campaigns
- Show disapproval for commercial and proprietary software
Question 23 : With regard to Advocacy work, what is external networking?
- Networking with partners outside your country for purpose of gaining support for your work
- Process of asking people you know outside your organization for information about your target audience
- Not involving your own staff in the expensive work of getting information
- Asking people you don’t know for information about your target audience
Question 24 : Which of the following statement could be said to be untrue about Public Relations
- You have creative control on what goes into the advert in the paper
- The PR exposure you receive is only circulated once
- An editor won't publish your same press release three or four times in their papers.
Question 25 : What does Trademark in copyright law intended to protect?
- Software Piracy
- Product Abuse
- Rights of Trademark owner
- Product consumers/users
Question 26 : Which one of the following is true?
- National events such as World Telecommunication day is reserved specifically for ICT Advocacy
- For FLOSS Advocacy to succeed it must emphasize the issue of costs
- Media Relations is same as Media Advocacy
- There is a fairly good level of FLOSS knowledge among ICT techs
Question 27 : What is Advocacy?
Question 28 : In which of the following situation would issuing a Press Statement be most appropriate
- When announcing promotion for a staff member
- Receiving a prestigious award for your products
- When announcing dates for company annual general meeting
- When there has been theft in the organization
Question 29 : According to the 5Ps of Branding, People (ie. your own staff) could harm your brand. Mention one way in which they could do so?
Question 30 : As advocacy organizers we are advised to learn more about what our target audiences know about the issue(s). Specifically, why is this so important?
- In order to know if they support you
- To know what new additional information they may need
- In order to segregate the target audience
- To establish their capacity to comprehend your issues
Question 31 : What policy vehicle at the discretion of an executive arm of government is used to halt unwanted legislation?
Question 32 : FOSS projects aim (at least in theory) to get as many programmers on board as possible, to get the software developed. This being the case, why would a project seek to control usage of the name of the
- To protect Interest of the Community of Developers
- To avoid abuse of software by users
- To protect interest of users
- To encourage innovation
Question 33 : Why are special events such as Software Freedom Day an important occasion for small FLOSS business to promote their services, products?
- Its when the worlds’ leading companies clinch big software contracts
- That is when world and national attention is focused on issues relating to software development
- That is when Government feels obliged to support software developers
- That is when Government feels obliged to support software developers
Question 34 : Which of the following statements is NOT true?
- Legislative advocacy is illegal
- Protest is a form of advocacy
- Simple and clear advocacy messages render themselves to less misinterpretation
- Lobbying as a form of advocacy is usually effective when soliciting individual or a small group influence.
Question 35 : Mention one social factor that could influence Critical Mass positively or negatively
Question 36 : What is product branding?
- Garnishing company logo on your products and services
- Is the proprietary visual, emotional, rational, and cultural image that you associate with a Company or a product
- Constantly displaying and associating your products with other popular products
- An appealing slogan often used to accompany your product advertisement
Question 37 : Emails are effective tools in an online advocacy campaign. Which one of the arguments in the context of a typical African society, is of least concern to any one planning to undertake online advocacy.
- High levels of computer illiteracy
- Postal mail and not email is still by far the most used form of communication by majority of rural poor.
- Not many people access email on regular basis
- Advocacy emails from unknown senders may be treated as unsolicited mail or spam
Question 38 : External Networking posses a number of challenges for small business, which one of the following is a small FLOSS business likely to face?
- Building sufficient confidence among big and existing partners in a network
- Keep up with the maintenance of partner database
- Printing and distributing enough business cards at meetings
- Finding right reasons for joining and remaining in a network
Question 39 : Which is the most important first step in an advocacy campaign?
- Good understanding of your issue(s) and its potential benefits to a larger community
- Knowledge of the legislative process
- Knowledge of your sector
- Knowledge of potential advocacy partners
Question 40 : Which one of the following is not a necessary task in a typical media advocacy campaign?
- Data gathering
- Information Sharing