Handbook of Management Scales/Word of mouth

Word of mouth (AVE = 0.79; CR = 0.90)

Description

A previously used scale by Maxham & Netemeyer (2002) was adapted to measure word of mouth.

Items

• I’m likely to say good things about this company. (0.79)
• I would recommend this company to my friends and relatives. (0.79)
• If my friends were looking for a new company of this type, I would tell them to try this place. (0.87)

Source

• Walsh & Beatty (2007): Customer-based Corporate Reputation of a Service Firm: Scale Development and Validation. Journal of the Academy of Marketing Science, Vol. 35, No. 1, pp. 127-143.