Handbook of Management Scales/Word of mouth

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Word of mouth (AVE = 0.79; CR = 0.90)[edit | edit source]

Description[edit | edit source]

A previously used scale by Maxham & Netemeyer (2002) was adapted to measure word of mouth.

Items[edit | edit source]

  • I’m likely to say good things about this company. (0.79)
  • I would recommend this company to my friends and relatives. (0.79)
  • If my friends were looking for a new company of this type, I would tell them to try this place. (0.87)

Source[edit | edit source]