Handbook of Management Scales/Threat of commercial failure

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Threat of commercial failure (CR = 0.85)[edit | edit source]

Definition[edit | edit source]

In the article, the threat of commercial failure refers to the uncertainty associated with both the engineering and design of a sourced technology and the technology's commercial success.

Items[edit | edit source]

Items were rated on a scale ranging from 1, "strongly disagree", to 7, "strongly agree".

  • It was not clear whether this technology would work as it was intended technologically.
  • Our firm was confident that this technology would perform as it was originally designed. (R)
  • We were certain this technology would meet our technical expectations. (R)
  • We were certain this technology would meet customer demands. (R)
  • Our firm was confident that this technology would achieve our market goals. (R)

Source[edit | edit source]

  • Steensma & Corley (2001): Organizational Context as a Moderator of Theories on Firm Boundaries for Technology Sourcing. Academy of Management Journal, Vol. 44, No. 2, pp. 271-291.