Handbook of Management Scales/Referral

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Referral (alpha = 0.94)[edit | edit source]

Description[edit | edit source]

The scale has previously been used by Price/Arnould (1999) and Cahill (2006).

Items[edit | edit source]

  • I often mention this logistics service provider (LSP) to my co-workers in a positive way.
  • I often recommend this LSP to persons outside my company.
  • We often recommend this LSP.

Source[edit | edit source]