Handbook of Management Scales/Referral
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Referral (alpha = 0.94)[edit | edit source]
Description[edit | edit source]
The scale has previously been used by Price/Arnould (1999) and Cahill (2006).
Items[edit | edit source]
- I often mention this logistics service provider (LSP) to my co-workers in a positive way.
- I often recommend this LSP to persons outside my company.
- We often recommend this LSP.