Handbook of Management Scales/Partner's value proposition

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Partner’s value proposition (alpha = 0.81)[edit | edit source]

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In this alliance, the partner:

  • Is competent and knowledgeable about the firm’s products and platforms. (0.80)
  • Promotes the firm’s products and platforms. (0.80)
  • Has procedures to ensure quality services for customers (e.g., implements quality control procedures, incorporates customer feedback, and handles customer complaints). (0.84)
  • Has a viable business model and market presence. (0.77)

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