Handbook of Management Scales/Opportunity Recognition

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Handbook of Management Scales

Opportunity Recognition (alpha = 0.87)[edit | edit source]

Definition[edit | edit source]

Opportunity recognition is characterized by being alert to potential business opportunities, actively searching for them, and gathering information about new ideas on products and services.

Items[edit | edit source]

  • I am always alert to business opportunities
  • I research potential markets to identify business opportunities
  • I search systematically for business opportunities
  • I look for information about new ideas on products or services
  • I regularly scan the environment for business opportunities

Source[edit | edit source]

  • Kuckertz, Andreas / Kollmann, Tobias / Krell, Patrick / Stöckmann, Christoph (2017): Understanding, differentiating, and measuring opportunity recognition and opportunity exploitation. International Journal of Entrepreneurial Behavior & Research, Vol. 23, No. 1, pp. 78-97.

Related Scales[edit | edit source]

Opportunity Exploitation