Handbook of Management Scales/Online store navigation

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Online store navigation (alpha = 0.91)[edit | edit source]

Items[edit | edit source]

The construct was measured using 7 points semantic-differentials.

  • Hard to use - easy to use
  • Bad representation of the CDs - good representation of the CDs
  • Hard to navigate the site - easy to navigate the site
  • Inflexible site - flexible site
  • Hard to learn how to use the site - easy to learn

Source[edit | edit source]