Handbook of Management Scales/Offline store service

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Offline store service (alpha = 0.94)[edit]


The construct was measured using 7 points semantic-differentials.

  • Unfriendly personnel - friendly personnel
  • Few helpful salesmen - Many helpful salesmen
  • Bad service - good service
  • Bad reputation - good reputation
  • Unknowledgeable sales personnel - knowledgeable sales personnel
  • Slow checkout - fast checkout