Handbook of Management Scales/Offline store service
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Offline store service (alpha = 0.94)[edit | edit source]
Items[edit | edit source]
The construct was measured using 7 points semantic-differentials.
- Unfriendly personnel - friendly personnel
- Few helpful salesmen - Many helpful salesmen
- Bad service - good service
- Bad reputation - good reputation
- Unknowledgeable sales personnel - knowledgeable sales personnel
- Slow checkout - fast checkout