Handbook of Management Scales/Offline store merchandise

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Offline store merchandise (alpha = 0.86)[edit | edit source]

Items[edit | edit source]

The construct was measured using 7 points semantic-differentials.

  • Uninteresting products - interesting products
  • CDs I don't want - CDs I want
  • Little value for money - much value for money
  • Bad buys on products - good buys on products

Source[edit | edit source]