Handbook of Management Scales/Offline store atmosphere

From Wikibooks, open books for an open world
Jump to navigation Jump to search

Offline store atmosphere (alpha = 0.87)[edit | edit source]

Items[edit | edit source]

The construct was measured using 7 points semantic-differentials.

  • Dull store - bright store
  • Unattractive store - attractive store
  • Old-fashioned - modern

Source[edit | edit source]