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Handbook of Management Scales/New product quality

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New product quality (alpha = 0.7231)

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  • New product designs are thoroughly reviewed before the product is produced and sold.
  • Customer requirements are thoroughly analyzed in the new product design process.
  • Reducing the cost of new products is a more important priority than new product quality. (r)
  • Schedule concerns are more important than quality in the new product development process. (r)

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