Handbook of Management Scales/Market volatility

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Market volatility (alpha = 0.73/0.82)[edit | edit source]

Items[edit | edit source]

Stable--unstable
Certain--uncertain
Changes slowly--changes rapidly
Predictable--unpredictable

Source[edit | edit source]

Atuahene-Gima/Li (2002): When does trust matter? Antecedents and contingent effects of supervisee trust on performance in selling new products in China and the United States. Journal of Marketing, Vol. 66, No. 3, pp. 61-81. Adapted from Bello/Gilliland (1997).

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Book:Handbook of Management Scales