Handbook of Management Scales/Familiarity
Familiarity (alpha = 0.88)[edit | edit source]
Description[edit | edit source]
Two surveys were conducted (online retailing company Amazon and online banking division [OBD]), to ensure adequate levels of reliability, convergent validity, discriminant validity, and nomological validity for a trust scale. Familiarity and willingness to transact were used to test nomological validity of the trust model.
Definition[edit | edit source]
Familiarity refers to one's understanding of another's behavior based on prior interactions or experiences.
Items[edit | edit source]
- I am familiar with the process of searching for books [reconciling transactions] on Amazon [OBD].
- I am familiar with buying books [paying bills online] at Amazon [OBD].
- I am familiar with inquiring about book ratings [account information] on Amazon [OBD].
- Overall, I am familiar with Amazon [OBD].