Handbook of Management Scales/Estimated return on investment
Estimated return on investment (composite reliability = 0.95)
Survey items were developed from commonly accepted theoretical definitions and were partially influenced by the efforts of other researchers. The authors used past research to obtain general insights about the constructs as opposed to specific items. Business school professors and doctoral students who were familiar with the literature on which the empirical measures were based or who had expertise in survey design critically assessed the content validity of each item. The instrument was then pilot-tested with 30 responses from executives who had been involved in similar types of partnerships. Results from the pilot sample enabled the authors to purify the measures.
- As compared to the normal returns within the industry, the estimated return on investment from this technology is: (1 = significantly less, 5 = significantly greater)
- As compared to your company's other investments, the estimated return on investment from this technology is: (1 = significantly less, 5 = significantly greater)
- In your composite assessment, how well has this technology met your firm's expectations? (1 = very poorly, 5 = very well)