Handbook of Management Scales/Customer interaction
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Customer interaction (alpha = 0.6572)
- We frequently are in close contact with our customers.
- Our customers seldom visit our plant. (r)
- Our customers give us feedback on quality and delivery performance.
- Flynn et al. (1994): A framework for quality management research and an associated measurement instrument. Journal of Operations Management, Vol. 11, No. 4, pp. 339-366.