Handbook of Management Scales/Consumer innovativeness
Consumer innovativeness (CR = 0.76)
Much effort has been invested in ensuring validity, reliability, and cross-cultural measurement equivalence of a new personal cultural orientations scale. Consumer ethnocentrism and consumer innovativeness for ensuring nomological validity of this scale.
- I am more interested in buying new than known products. (0.72)
- I like to buy new and different products. (0.74)
- I am usually among the first to try new products. (0.73)
- I know more than others about latest new products. (0.71)