Handbook of Management Scales/Consumer innovativeness

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Consumer innovativeness (CR = 0.76)[edit | edit source]

Description[edit | edit source]

Much effort has been invested in ensuring validity, reliability, and cross-cultural measurement equivalence of a new personal cultural orientations scale. Consumer ethnocentrism and consumer innovativeness for ensuring nomological validity of this scale.

Items[edit | edit source]

  • I am more interested in buying new than known products. (0.72)
  • I like to buy new and different products. (0.74)
  • I am usually among the first to try new products. (0.73)
  • I know more than others about latest new products. (0.71)

Source[edit | edit source]