Handbook of Management Scales/Consumer ethnocentrism

Consumer ethnocentrism (CR = 0.74)

Description

Much effort has been invested in ensuring validity, reliability, and cross-cultural measurement equivalence of a new personal cultural orientations scale. Consumer ethnocentrism and consumer innovativeness for ensuring nomological validity of this scale.

Items

• We should not buy foreign products, because it hurts our economy. (0.77)
• Only products that are unavailable in our country should be imported. (0.75)
• Purchasing foreign products allows other countries to get rich off of us. (0.73)
• It may cost me in the long run but I support my own country’s products. (0.68)

Source

• Sharma (2010): Measuring Personal Cultural Orientations: Scale Development and Validation. Journal of the Academy of Marketing Science, Vol. 38, No. 6, pp. 787–806