Handbook of Management Scales/Competitive intensity

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Competitive intensity (alpha = 0.88/0.78)[edit | edit source]

Description[edit | edit source]

The authors examined the validity of the measure in a two-step approach recommended by Anderson and Gerbing (1988).

Items[edit | edit source]

  • Few--many competitors
  • Weak--strong competition
  • Few--many competing products

Source[edit | edit source]