Handbook of Management Scales/Alliance proactiveness

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Alliance proactiveness (alpha = 0.87, AVE = 0.63)[edit | edit source]

Description[edit | edit source]

An alliance management capability measure was conceptualized and operationalized. It is reflected by five underlying routines: interorganizational coordination, alliance portfolio coordination, interorganizational learning, alliance proactiveness, and alliance transformation.

Definition[edit | edit source]

Alliance proactiveness is defined as the extent of routines to identify potentially valuable partnering opportunities.

Items[edit | edit source]

  • We strive to preempt our competition by entering into R&D alliance opportunities.
  • We often take the initiative in approaching firms with R&D alliance proposals.
  • Compared to our competitors, we are far more proactive and responsive in finding and “going after” R&D partnerships.
  • We actively monitor our environment to identify R&D partnership opportunities.

Source[edit | edit source]