Handbook of Management Scales/Alliance proactiveness
Alliance proactiveness (alpha = 0.87, AVE = 0.63)
An alliance management capability measure was conceptualized and operationalized. It is reflected by five underlying routines: interorganizational coordination, alliance portfolio coordination, interorganizational learning, alliance proactiveness, and alliance transformation.
Alliance proactiveness is defined as the extent of routines to identify potentially valuable partnering opportunities.
- We strive to preempt our competition by entering into R&D alliance opportunities.
- We often take the initiative in approaching firms with R&D alliance proposals.
- Compared to our competitors, we are far more proactive and responsive in finding and “going after” R&D partnerships.
- We actively monitor our environment to identify R&D partnership opportunities.