Competitive Intelligence/CI structure
Key components for a successful CI operation are:
The Right Skills - people with conceptual and strategic thinking, good rapport with the top mgm’t. Analytics expertise, Good communication skills and cross linking within the enterprise.
Best Practice examples:
- Competitor shadow teams
- Central CI department
- Central co-ordination of the CI effort with distributed nodes
There are four stages of development of a CI capability /structure, it runs from stick fetching to world class.
- Stick fetching: When everything is reactive