Handbook of Management Scales/New product quality
New product quality (alpha = 0.7231)
[edit | edit source]Items
[edit | edit source]- New product designs are thoroughly reviewed before the product is produced and sold.
- Customer requirements are thoroughly analyzed in the new product design process.
- Reducing the cost of new products is a more important priority than new product quality. (r)
- Schedule concerns are more important than quality in the new product development process. (r)