Emerging Instructional Technology/Digital Video and YouTube

Digital Video and YouTube

Introduction and Background

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  Three former PayPal employees, Steve Chen, Chad Hurley and Jawed Karim created YouTube in February of 2005.  In October of 2006, Google Inc. reached a deal to buy YouTube for $1.65 billion dollars in Google stock.  This deal was closed on November 13, 2006.  
  This site uses Adobe Flash technology to display video content, movie and television clips as well as music videos.  Registered users are permitted to upload and view a wide range of videos while unregistered users have limited access to YouTube’s videos and music.
  YouTube’s social impact includes instant fame, band and music promotion, sharing of revenue with popular users and a place for people to network (YouTube Gatherings).    The Internet celebrities are those that have acquired fame through YouTube.  These individual posted videos, which received so much recognition they became instant celebrities.  Unsigned artist can upload their music as well as music videos to YouTube allowing viewers to listen and view their artistic talents. According to Wikipidia, “In May 2007, YouTube invited some of its most viewed users to become "YouTube Partners." This exclusive status, previously only offered to commercial content providers, allows users to earn revenue from advertisements placed next to videos”.  YouTube’s biggest revenue gain is done through the advertisements that are found on their site.  The YouTube gatherings are used to celebrate the video sharing community.

Definitions

List your jargon/vocabulary/important words and define them. Remember to cite the source of your definition.

[UNI]

UNI

According to Wikipedia, “YouTube (pronunced /juːtuːb/ or /juːtjuːb/[1]) is a video sharing website where users can upload, view and share video clips”.

Ethics

With the vast amounts of down-loadable media on the internet, ethics has become an issue when creating media such as digital videos. One of the main ethical concerns in creating digital videos is using music. Even if the music is from a CD that is owned by the video's creator, it is still protected by copyright laws. The rule for using music that is copyrighted is that ten percent of the work, but no more than thirty seconds may be used. This means, for example, that a clip from a three minute song can only be eighteen seconds long. The next issue is borrowing clips from other videos. Again, ten percent may be used, but no more than three minutes. In essence, when using other media to create a digital video, less is always better.

When it comes to the ethics of uploading video clips that the individual did not create to a site like YouTube, many problems arise. First of all, should the uploader be the one who is punished for illegally allowing people to view the clip, or should YouTube for allowing it to go up in the first place and making money off of it? According to Wikipedia's YouTube entry, YouTube does not give permission for copyrighted material to be uploaded, however, it still happens. While YouTube tries to keep up with the enforcement of copyright laws, it is often difficult and they have resorted to only removing content when the owners of the copyright request it. With all of the potential lawsuits just waiting to happen this makes for a need to be careful with what is used from sites like these. (It should be noted that YouTube is only for uploading and viewing. It is not possible to actually download video clips from YouTube.)

Instructional Use

Using Digital Video in the classroom can allow students to enhance their projects and explore new ways to present information. It allows them to be more creative and helps to integrate the curriculum. The use of digital video can emphasis the class topic it is being created for, while allowing art and English to have more sway as well. (English is applicable if they write scripts.) The freedom of expression allowed with digital videos helps the students be more engaged in their learning. For example, if an assignment in the past has been to write a paper on a President, the children will be more likely to want to do more with it if they can create a video instead. They will have fun and they will almost always want to learn more.

YouTube is a wonderful site to use in the classroom to show examples of digital videos, and if a teacher has created a digital video, the students will be able to find it. Also, its a great place to showcase student work.

Conclusions and Recommendations

What did you conclude after your research. Where should it go from here?

Examples/Case Studies

Link to examples or case studies of using your technology in education. You will need to include at least 5 for NK-12 Education and 5 for Higher Education/Corporate.

References

Use APA format to list the resources you used in your chapter.

http://en.wikipedia.org/wiki/Youtube#Copyright_infringement_and_controversial_material

http://www.umuc.edu/library/copy.shtml#length