Sport Innovation/Background of Under Armour

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The products of Under Armour Performance Apparel have become the top choice of athletes around the world to wear under their uniforms or during workouts. Under Armour was developed by athletes for athletes. It all began in 1996 with college football player Kevin Plank, who designed a T-shirt to draw sweat away from the body and into a lightweight microfiber fabric. Under Armour has engineered the ultimate Moisture Transport System in sports performance apparel that slides over your body like a second skin to keep you cool, dry, and light throughout the course of a game or workout. The sports performance gear became a sensation when they kept football players at the University of Maryland, Georgia Tech, and Arizona State University dry and comfortable during practices and games. Under Armour is now a well known product and taken over the sports world. As it is a sponsor and supplier for many professional, collegiate and high school sports teams around the world. Football, baseball, soccer, hockey players, as well as NASCAR drivers and Olympians use Under Armour products during sporting events.

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