Social media and communication behavior
This book is the result of the course 'CNM4881A: Topics in Media Studies: Social Media", taught in the communication program at the Department of Communication and New Media at the National University of Singapore. It is a class project, hopefully turning into a real wikibook at some later point in time.
The class was accompanied by
This class is a tour of the theories and mechanisms explaining some of the behaviors on social media.
- What is big data? Why is social media a type of big data?
- What is a social media platform? What is *not* a social media platform?
- Many communication theories were proposed before social media even existed. So why do we use communication theory to study social media?
- Changi Airport’s social media strategy
- Shawn Mendez’ rise to fame
- Explain “imagined audiences” in your own words. What are some key findings about imagined audiences?
- Explain “ego-centered” in your own words. What are some key findings about ego-centric networks?
- Explain Bordieu’s philosophy about social capital in your own words.
- Explain Granovetter’s philosophy about social networks in your own words.
- Explain homophily and identify instances of homophily in social networks.
- Explain diffusion of innovation. Apply it to explain any one popular incident/common phenomenon on social media.
- What is a public sphere? What are its essential features?
- What is public deliberation? What are its essential features?
- According to you, which social media platform is the closest to a deliberative public sphere? Why?
- Give three specific fields of social life where social media has had an impact.
- Within these fields, identify instances where the impact has been positive.
- Identify instances where the impact has been negative.
- Give some instances where recommendations based on algorithms (on social media or elsewhere on the internet) a good thing for everyone?
- Give some instances where they can be a bad thing for the consumer?
With the advent of the internet, with search engines and social web, with internet banking and hackers, the terms privacy and security have gotten a new meaning. To protect and control them has become an important issue.
- Who owns the data that we post on a social network?
- Who owns the survey responses once we submit them to a researcher?
- What can we do to protect our data?
- What can corporations/researchers do to protect the data we consensually give them?
- What is the minimum hourly wage in Singapore? What is the minimum hourly wage in the United States?
- What is the minimum or average hourly wage for an Amazon Mechanical Turker in the United States?