History of Apple Inc./2000s resurgence

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Why?[edit]

Internals organization?[edit]

Engineering[edit]

Marketing[edit]

Arrogance[edit]

Disruptive technologies[edit]

Technical incompetence, the wasted years[edit]

Poor pricing?[edit]

Macs used quite expensive machines starting at nearly $1500 where one could pick up a Windows-based PC for about $500. However, Recent price drops with products such as the Mac mini and the white polycarbonate MacBook, Macs have become more accessible to the general public.

2007[edit]

The name change from Apple Computer, Inc. to Apple Inc.