Handbook of Management Scales/Online store merchandise

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Online store merchandise (alpha = 0.80)[edit]

Items[edit]

The construct was measured using 7 points semantic-differentials.

  • Little information about the CDs - much information about the CDs
  • Little value for money - a lot of value for money
  • Uninteresting offers - interesting offers
  • Bad alignment with my interests - good alignment with my interests

Source[edit]