Handbook of Management Scales/Online store merchandise
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Online store merchandise (alpha = 0.80)[edit | edit source]
Items[edit | edit source]
The construct was measured using 7 points semantic-differentials.
- Little information about the CDs - much information about the CDs
- Little value for money - a lot of value for money
- Uninteresting offers - interesting offers
- Bad alignment with my interests - good alignment with my interests