Handbook of Management Scales/Online store merchandise
From Wikibooks, open books for an open world
Online store merchandise (alpha = 0.80)
The construct was measured using 7 points semantic-differentials.
- Little information about the CDs - much information about the CDs
- Little value for money - a lot of value for money
- Uninteresting offers - interesting offers
- Bad alignment with my interests - good alignment with my interests