Handbook of Management Scales/Offline store merchandise

Offline store merchandise (alpha = 0.86)

Items

The construct was measured using 7 points semantic-differentials.

• Uninteresting products - interesting products
• CDs I don't want - CDs I want
• Little value for money - much value for money
• Bad buys on products - good buys on products

Source

• Verhagen/van Dolen (2009): Online purchase intentions: A multi-channel store image perspective. Information & Management, Vol. 46, No. 2, pp. 77–82.