Handbook of Management Scales/Offline store atmosphere

Offline store atmosphere (alpha = 0.87)

Items

The construct was measured using 7 points semantic-differentials.

• Dull store - bright store
• Unattractive store - attractive store
• Old-fashioned - modern

Source

• Verhagen/van Dolen (2009): Online purchase intentions: A multi-channel store image perspective. Information & Management, Vol. 46, No. 2, pp. 77–82.