Handbook of Management Scales/Customer focus

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Customer focus (alpha = 0.72)[edit]

Description[edit]

Through a detailed analysis of the literature, twelve constructs of integrated quality management strategies were identified: top management commitment, customer focus, supplier quality management, design quality management, benchmarking, SPC usage, internal quality information usage, employee empowerment, employee involvement, employee training, product quality, and supplier performance. Using a survey of 371 manufacturing firms, the constructs were then empirically tested and validated. For this purpose a confirmatory factor analysis approach was used.

Items[edit]

  • Manufacturing managers are aware of the results of customer satisfaction surveys.
  • A summary of customer complaints is given to manufacturing managers regularly.
  • To achieve greater customer satisfaction, our company actively seeks ways to improve our primary product.
  • Our company has been customer focused for the past two years.

Source[edit]

Related Scales[edit]

Customer focus (alpha = 0.86)[edit]

Description[edit]

The authors identify key constructs related to supply chain management. Based on a systematic instrument develop process, they develop a set of reliable, valid, and unidimensional measurement scales.

Items[edit]

  • We anticipate and respond to customers’ evolving needs and wants. (0.57)
  • We emphasize the evaluation of formal and informal customer complaints. (0.75)
  • We follow up with customers for quality/service feedback. (0.76)
  • We interact with customers to set reliability, responsiveness, and other standards. (0.78)
  • Satisfying customer needs is the central purpose of our business. (0.67)
  • Customer focus is reflected in our business planning. (0.74)

Source[edit]

Customer focus (alpha = 0.86; composite reliability = 0.84)[edit]

Description[edit]

Eight quality management practices were identified by the authors: customer focus, employee relations, management leadership, process management, product/service design, quality data and reporting, supplier quality management, and training.

Items[edit]

  • Extent to which customers are involved in product or service design. (0.58)
  • Extent to which customer satisfaction surveys are used in determining/identifying customers’ requirements. (0.62)
  • Extent to which managers are aware of the results of customer satisfaction surveys. (0.67)
  • Extent to which managers have access to a summary of customer complaints. (0.66)
  • Extent to which the organization actively seeks ways to improve the primary product/service in order to achieve greater satisfaction. (0.84)
  • Degree of employees’ understanding of who their customers are. (0.72)

Item 1 was adopted from Powell (1995); item 2 was created based on literature review; items 3–5 were adopted from Ahire et al. (1996); item 6 was adopted from Morrow (1997).

Source[edit]

Related Scales[edit]